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Third Wave Coffee — Cover

About Third Wave Coffee

Third Wave Coffee is the artisanal-craft counter-reformation to second-wave Starbucks scale — single-origin beans, slow pour-over rituals, and bean-origin reverence codified by Blue Bottle, Stumptown, Intelligentsia, and Counter Culture.

Visually it reads like a fine-art catalogue, not a cafe menu: oat-milk cream grounds, deep cocoa serif headings, monospace altitude-and-varietal specs, Japanese-influenced whitespace discipline, and a single muted accent. Craft over scale, origin over cup size.

Learn more about the Third Wave Coffee style

Origin
North American Bay Area / Portland / Chicago, Japanese-influenced
Era
1995–2002 first generation; aesthetic codified 2008+; current visual ~2015–2024
Key figures
James Freeman · Duane Sorenson · Trish Rothgeb · Yoshiyuki Morioka
Movements
specialty coffee · slow food · Japanese-influenced minimalism

Third Wave Coffee design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

GT SectraHeadings
InterBody
JetBrains MonoMono
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