About Third Wave Coffee
Third Wave Coffee is the artisanal-craft counter-reformation to second-wave Starbucks scale — single-origin beans, slow pour-over rituals, and bean-origin reverence codified by Blue Bottle, Stumptown, Intelligentsia, and Counter Culture.
Visually it reads like a fine-art catalogue, not a cafe menu: oat-milk cream grounds, deep cocoa serif headings, monospace altitude-and-varietal specs, Japanese-influenced whitespace discipline, and a single muted accent. Craft over scale, origin over cup size.
- Origin
- North American Bay Area / Portland / Chicago, Japanese-influenced
- Era
- 1995–2002 first generation; aesthetic codified 2008+; current visual ~2015–2024
- Key figures
- James Freeman · Duane Sorenson · Trish Rothgeb · Yoshiyuki Morioka
- Movements
- specialty coffee · slow food · Japanese-influenced minimalism
Third Wave Coffee design spec
Colors
Typography
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