Gallery

Roblox (2006)

ProMax

This is Roblox the year it launched — a gray plastic sandbox stamped edge-to-edge with circular studs, a fire-engine-red logo, and blocky peg-leg avatars any kid could rebuild into anything. It is injection-molded toy honesty fused with utilitarian mid-2000s web chrome: matte silver-gray bricks, chunky beveled buttons that look pressable, and one loud primary red doing all the branding. Nothing pretends to be glossy or premium. Everything looks like it snaps together — a baseplate at high noon, a single red avatar mid-jump, hand-placed blocks casting hard little shadows. The message is simple: here's a box of bricks and a red BUILD button — go make something and share it.

Learn more about the Roblox (2006) style

  • OriginSan Mateo, California, USA
  • Period2004–2008 (DynaBlocks beta 2004–2005; public launch September 2006)
  • DesignerDavid Baszucki · Erik Cassel · Keith Lucas
  • Movementsuser-generated content platforms · physics-sandbox games · Lego-descended digital toy design · early social web

Web examples

3

Slide examples

3