This is the design language of English football's breakaway top flight in its launch season — a crowned-lion crest, a purple-and-green colourway, and the first broadcast graphics package built for satellite TV. It fuses the pageantry of a club badge with the cold precision of a Saturday fixture grid: deep aubergine ground, mown pitch-stripe greens, and dense numeric scorelines set like a teletext results page. Everything reads as a matchday programme crossed with a broadcast lower-third — heavy condensed capitals, gold trim, and tabular league tables that carry from across the room. Kick-off is at three o'clock, the lion is on the badge, and the whole nation is watching the same purple screen.