Esquire Magazine

Esquire is America's most-iconic mid-century men's lifestyle magazine, founded by David A. Smart in Chicago in 1933 and elevated to design legend by art director George Lois between 1962 and 1972 with 92 conceptual covers — including the Muhammad Ali "Passion" cover of 1968.

The aesthetic is mid-century-modern editorial: warm cream paper, saturated red, deep saturated black, generous letter-spacing on serifs, and conceptual-graphic compositions. It pairs the punch of a Lois cover with the literary cadence of Tom Wolfe and Gay Talese's New Journalism.

Esquire（绅士）是美国最具标志性的中世纪现代男士生活杂志，1933 年由 David A. Smart 在美国芝加哥创办，1962 至 1972 年间在传奇艺术总监 George Lois 手中被推上设计史的顶峰——他为 Esquire 设计了 92 张观念性封面，1968 年的"穆罕默德·阿里之痛"已成为美国杂志史的图腾。

它的视觉语言是中世纪现代编辑设计：温暖的米色纸张、饱和的正红、深黑、克制而宽松的衬线字距，以及概念图形式的构图。它把 George Lois 封面的力量感与 Tom Wolfe、Gay Talese 等"新新闻主义"作家的文学节奏，凝在了同一页之上——既是杂志，也是一种美国式的男士品位标准。