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Gojek Superapp — Cover

About Gojek Superapp

Gojek is the green app that runs Indonesia. Born as a motorcycle-courier call center in Jakarta in 2010, it evolved into a superapp stacking dozens of services — rides, food delivery, payments, logistics — behind a single interface of colored tile grids and flat green pills. The 2019 "Solv" refresh by Wolff Olins distilled the brand to its essence: Gojek green, the ojek helmet silhouette, and Plus Jakarta Sans — a typeface purpose-built for Bahasa Indonesia. The result is a UI system that feels as kinetic and organized as a Sudirman intersection at rush hour.

Learn more about the Gojek Superapp style

Origin
Indonesia, Jakarta
Era
2010 founded; current visual ~2019 refresh–2024
Key figures
Nadiem Makarim · Kevin Aluwi · Wolff Olins · Gumpita Rahayu
Movements
Southeast Asian super-app paradigm · Indonesian fintech adoption · gig-economy platform branding

Gojek Superapp design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Plus Jakarta SansHeadings
JetBrains MonoMono
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