Framer is the no-code and AI design platform whose visual identity rides on a single canonical color pair: a saturated bright pink (#FF008C) and an electric blue (#0099FF), set on pure white with near-black type. Founded in 2014 in Amsterdam by Koen Bok and Jorn van Dijk, Framer pivoted from a code-prototyping toolkit to a Webflow-class visual website builder around 2022.
The current 2023+ brand identity reads as playful-professional designer warmth: clean modernist Inter typography, generous white space, refined-rounded corners, and design-mockup hero imagery built from 2D-vector bezier-curve motifs. It is a pink that means *designer tool*, not pastel — disciplined, saturated, and unapologetic.
Framer 是来自荷兰阿姆斯特丹的无代码与 AI 网页设计平台。它的视觉锚点只有一对颜色:荧光粉 #FF008C 与电光蓝 #0099FF,落在纯白底色和近黑文字之上。2014 年由 Koen Bok 与 Jorn van Dijk 创立,最早是给设计师做交互原型的代码工具,2022 年起转型成 Webflow 那一档的可视化建站工具。
现在的 Framer 视觉读起来像是"设计师工具的克制游戏感":Inter 字体的现代主义排版、充裕留白、克制的圆角、以及大量贝塞尔曲线与 2D 矢量元素拼成的设计稿英雄区。它的粉不是少女粉,是设计工具的粉——饱和、专业、毫不避讳地亮。
Learn more about the Framer Motion Pink style深入了解 Framer Motion Pink 风格