About Framer Motion Pink
Framer is the no-code and AI design platform whose visual identity rides on a single canonical color pair: a saturated bright pink (#FF008C) and an electric blue (#0099FF), set on pure white with near-black type. Founded in 2014 in Amsterdam by Koen Bok and Jorn van Dijk, Framer pivoted from a code-prototyping toolkit to a Webflow-class visual website builder around 2022.
The current 2023+ brand identity reads as playful-professional designer warmth: clean modernist Inter typography, generous white space, refined-rounded corners, and design-mockup hero imagery built from 2D-vector bezier-curve motifs. It is a pink that means *designer tool*, not pastel — disciplined, saturated, and unapologetic.
- Origin
- Amsterdam, Netherlands
- Era
- 2014 founded; current brand identity 2022–2024
- Key figures
- Koen Bok · Jorn van Dijk · Framer in-house design team
- Movements
- no-code design SaaS · 2020s designer-tool playful modernism · contemporary web-design platform evolution
Framer Motion Pink design spec
Colors
Typography
The other 11 sections — buttons, cards, spacing, motion, techniques and more — open once you unlock. Download the DESIGN.md or send it to your AI in one click. Unlock once, yours forever.
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