About Miro Collab Yellow
Miro is the online-whiteboard collaboration SaaS that turned distributed brainstorming into a $17B+ category. Founded 2011 as RealtimeBoard and rebranded Miro in 2019, the visual identity centers on a saturated Miro-yellow anchor, warm hand-drawn illustration, and a sticky-note rainbow.
The aesthetic feels like miro.com itself: white ground, Miro-yellow CTAs, friendly Inter typography, and hero blocks rendered as whiteboard mockups full of sticky notes, sketched arrows, and circled callouts. It says "remote teams sketching together," not "enterprise SaaS slab."
- Origin
- San Francisco, USA (HQ); origin Perm, Russia; globally distributed
- Era
- 2011 founded as RealtimeBoard; rebranded Miro 2019; current identity ~2019–2024
- Key figures
- Andrey Khusid · Oleg Shardin · Miro in-house brand team
- Movements
- digital-whiteboard SaaS · remote-collaboration boom 2020+ · warm-modernist SaaS aesthetic
Miro Collab Yellow design spec
Colors
Typography
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