About Careem
Careem began in Dubai in 2012 as a ride-hailing service and grew into the Gulf's everything app — rides, Pay, Food and Quik behind one account. Its brand rule is short: never make a composition without core Careem Green.
This system works from that rule. Flat green fields and soft-cornered shapes are cropped by the page edge and cut with white counter-shapes, Forest Green and Midnight Blue carry the darks, and Arabic and Latin share every headline at the same size.
- Origin
- Dubai, United Arab Emirates
- Era
- 2012 founded in Dubai; Uber acquisition 2019; current super-app visual ~2020–2024
- Key figures
- Mudassir Sheikha · Magnus Olsson · Abdulla Elyas
- Movements
- super-app consolidation · bilingual Arabic/Latin interface design · Gulf tech branding
Careem design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
InterHeadings
IBM Plex MonoMono
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Styles similar to Careem
Also inspired by brands & products, with a close feel.
Android Lollipop (Material 1.0)Paper becomes physical. Roboto, green FABs and sharp shadows give white cards depth.
Wise (TransferWise)Clarity feels bankable. Lime flag on white, Inter geometry, quiet fee cards.
Gojek SuperappCity speed, ordered. Electric green tile grid turns rides, food, and pay into calm flow.
M-Pesa Mobile MoneyMoney in plain sight. Brush-green kiosk walls, heavy italic amounts, a numbered LCD menu with PIN boxes.