Heinz is the most recognizable red-on-white mark in American grocery history. Born in an 1869 Pittsburgh kitchen, it runs on one confident idea: a slab-serif keystone label floating on clear-glass white, ketchup-red doing all the shouting, punctuated by the mystic number "57."

Henry J. Heinz packed his condiments in clear octagonal bottles so shoppers could see the quality, and the whole system inherits that honesty — a cool white ground like unclouded glass, one deep tomato-crimson, and heritage touches of pickle green and foil gold. Crisp, wholesome, unmistakably branded.