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Toblerone Matterhorn (1908) — Cover

About Toblerone Matterhorn (1908)

Toblerone is a mountain compressed into a shape. Born in Bern in 1908, it fused an equilateral triangle, the Matterhorn's hooked peak, and a bear hidden in the rock into one silhouette readable from across a room. The design language runs on gold foil, alpine red, and a strict triangular geometry.

This system treats the chocolate bar's cross-section as a structural grid: prism rows, zigzag peak dividers, and folded-facet cards that catch light like foil. Warm and saturated, never pastel — the gold reads as pressed metal, the red as a heritage trademark, and the whole thing wears its Swiss confidence openly.

Learn more about the Toblerone Matterhorn (1908) style

Origin
Bern, Switzerland
Era
1908 founding; identity consolidated 1909–1920s; Matterhorn-with-bear crest since 1970
Key figures
Theodor Tobler · Emil Baumann · Jean Tobler
Movements
Swiss brand heraldry · early 20th-century packaging design · alpine tourism iconography

Toblerone Matterhorn (1908) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

AntonHeadings
ArchivoBody
IBM Plex MonoMono
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