Havana Club's visual identity descends from the golden age of Cuban lithographic posters — the crimson slab-serif headlines, ocean-teal accents, and chalk-white paper stock that lined Vedado bar walls in the 1950s. Every element channels a specific moment: sunset on the malecón, salt-bleached poster paper, a single two-color print fading in Caribbean light.

The system pairs Alfa Slab One's heavy lithograph weight with Lora's editorial warmth and Allura's hand-lettered script flourishes, framed by thin crimson double-rules and ornamental corner cartouches that echo pre-Revolution tobacco and rum label craft.