Havana Club's visual identity descends from the golden age of Cuban lithographic posters — the crimson slab-serif headlines, ocean-teal accents, and chalk-white paper stock that lined Vedado bar walls in the 1950s. Every element channels a specific moment: sunset on the malecón, salt-bleached poster paper, a single two-color print fading in Caribbean light.
The system pairs Alfa Slab One's heavy lithograph weight with Lora's editorial warmth and Allura's hand-lettered script flourishes, framed by thin crimson double-rules and ornamental corner cartouches that echo pre-Revolution tobacco and rum label craft.
哈瓦那俱乐部的视觉语言源自古巴石版海报的黄金年代——深红色粗衬线标题、海洋青绿点缀、以及哈瓦那韦达多区酒吧墙上褪色的白垩色招贴纸。每一个元素都在唤起一个具体的瞬间：马雷贡海堤的落日余晖、被海盐侵蚀的海报纸张、一幅在加勒比阳光下渐渐褪色的双色印刷品。
该系统将 Alfa Slab One 的厚重石版印刷感与 Lora 的编辑温度和 Allura 的手写花体相结合，以细红双线框和装饰性角花收束画面，呼应革命前古巴烟草与朗姆酒标签的工艺传统。