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FARM Rio — Cover

About FARM Rio

FARM Rio is a Rio de Janeiro fashion label built on prints. Its in-house studio paints around seven hundred a year, among them macaws, jackfruit, monstera, cashew flowers and halved papayas, and runs each one edge to edge across kaftans and maxi dresses.

The storefront stays out of the artwork's way. Pages use a plain white studio ground, one deep olive for actions, warm sand and ice-blue bands for editorial breaks, and Montserrat for every word.

Learn more about the FARM Rio style

Origin
Rio de Janeiro, Brazil
Era
1997 founded; current visual ~2019–2025 (Shopify-era global storefront)
Key figures
Kátia Barros · Marcello Bastos
Movements
Carioca beach culture · Brazilian tropicalism · Print-led ready-to-wear

FARM Rio design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

MontserratHeadings
ui-monospaceMono
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