Nutella turned postwar Italian optimism into something you could hold at breakfast: a glass jar, a rounded lid, and a promise of milk and cocoa. Its visual language runs on one warm tension — a crisp white label ground, a swooping cherry-red brush-script wordmark with its famous lone black "n", and the deep roasted-hazelnut brown of the spread pooling underneath.

This system leans into that hospitality. Generous curves echo the jar and lid, chocolate-brown blocks ground the layout, and a joyful red carries the emotion while a soft rounded sans keeps everything friendly and legible. It feels like a Ferrero jar catching morning light — spread a little happiness on warm bread before the day starts.