About Orange Crush Soda (1906)
Orange Crush is the warm Saturday-afternoon soda whose visual language hasn't changed since 1906: a sliced-orange illustration, a flowing script wordmark, and a saturated tangerine band that turns every surface into a postcard from a Florida gas station. This system captures that illustrated-label heritage — cream paper textures, forest-green leaf accents, and rounded corners that echo the curved glass bottle silhouette.
- Origin
- USA — Chicago, Illinois (founding); Florida & California (citrus marketing)
- Era
- 1906 founded; peak visual identity 1920s–1950s; current Keurig Dr Pepper era
- Key figures
- Clayton J. Howel · Neil C. Ward · J. M. 'Cap' Thompson
- Movements
- American mid-century soda fountain culture · citrus-marketing label tradition · Norman Rockwell-era illustrated packaging
Orange Crush Soda (1906) design spec
Colors
Typography
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