About Orange Crush Soda (1906)关于 Orange Crush Soda (1906)
Orange Crush is the warm Saturday-afternoon soda whose visual language hasn't changed since 1906: a sliced-orange illustration, a flowing script wordmark, and a saturated tangerine band that turns every surface into a postcard from a Florida gas station. This system captures that illustrated-label heritage — cream paper textures, forest-green leaf accents, and rounded corners that echo the curved glass bottle silhouette.
Orange Crush 是美国中西部夏日午后的味觉记忆——自1906年在芝加哥诞生以来，它的视觉语言始终如一：手绘柑橘切片、流畅的手写体商标、以及饱和的橘红色瓶身色带。本设计系统将这份插画标签的遗产数字化：奶油色纸纹底色、森林绿叶片点缀、圆润的弧形边角，仿佛一张来自1947年佛罗里达公路加油站的明信片。
The Orange Crush Soda (1906) design system traces back to 1906 founded; peak visual identity 1920s–1950s; current Keurig Dr Pepper era USA — Chicago, Illinois (founding); Florida & California (citrus marketing). Key figures behind it include Clayton J. Howel, Neil C. Ward, and J. M. 'Cap' Thompson. It belongs to the American mid-century soda fountain culture, citrus-marketing label tradition, and Norman Rockwell-era illustrated packaging movements.
Orange Crush Soda (1906) 这套设计系统溯源至 1906 founded; peak visual identity 1920s–1950s; current Keurig Dr Pepper era 年的美国芝加哥（创立）；佛罗里达与加利福尼亚（柑橘营销）。代表人物包括 Clayton J. Howel、Neil C. Ward、J. M. 'Cap' Thompson。所属流派：American mid-century soda fountain culture、citrus-marketing label tradition、Norman Rockwell-era illustrated packaging。