About Pepto-Bismol Pink (1901)
Pepto-Bismol's unmistakable saturated pink has been a medicine-cabinet constant since 1901. The shade — warm, coral-tinged bubblegum, never magenta — is inseparable from the chalky liquid itself, making it one of the rare cases where a product's color IS the brand.
This system channels that century-old pharmacy warmth: pill-shaped radii, serif label typography, white prescription-card surfaces floating on a full-bleed pink field, and the comforting visual vocabulary of vintage American drugstore shelves.
- Origin
- Norwich, New York / Cincinnati, Ohio, USA
- Era
- 1901 formulated; commercial 1919; P&G acquisition 1982; current through 2024
- Key figures
- Dr. Wendell Lawrence · Norwich Pharmacal Company · Procter & Gamble · Walt Cunningham
- Movements
- Early 20th-century American pharmacy branding · Mid-century OTC remedy aesthetics · P&G product-portfolio brand consistency
Pepto-Bismol Pink (1901) design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
DM Serif DisplayHeadings
Source Sans 3Body
DM MonoMono
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