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De-extinction Lab — Cover

About De-extinction Lab

De-extinction does not look like a jungle. It looks like a Dallas warehouse with glossy white floors, black-painted overhead ducts, and stacks of white paper — edit-site maps for the Asian elephant genome, chain-of-custody sheets for permafrost cores, tundra release assessments with numbered criteria and a signature line.

This system takes that literally. Pure white page, black type, hairline rules, a violet for links and an orange for emphasis. The single warm colour is measured off museum mammoth hair: an orange-brown that is partly a burial artefact over what was, for most animals, a dark coat. Nothing is tinted, softened, or rounded past 4px.

Learn more about the De-extinction Lab style

Origin
Dallas, Texas; permafrost sample sources in Yakutia, Siberia
Era
2021 onward (Colossal founded 2021; edited 'woolly mouse' announced 2025); source material Late Pleistocene
Key figures
George Church · Ben Lamm · Beth Shapiro · Love Dalén
Movements
Palaeogenomics · CRISPR germline editing · Pleistocene rewilding

De-extinction Lab design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Space GroteskHeadings
ArchivoBody
Space MonoMono
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