About Braniff (Girard)
In 1965 Alexander Girard ended the plain plane. Braniff's fleet of 727s was repainted in solid jellybean colors — orange, turquoise, ochre, lavender — one saturated hue per fuselage, no chrome, no cream. This system carries that conviction: color is not decoration laid over a neutral ground, color IS the ground. Flat blocks, the geometric "BI" mark, and Futura-clean type do the rest.
- Origin
- Dallas, Texas, USA — Braniff International Airways
- Era
- 1950–1990; the 1965 Girard 'End of the Plain Plane' rebrand
- Key figures
- Alexander Girard · Harding Lawrence · Emilio Pucci · Charles & Ray Eames
- Movements
- Midcentury modernism · Color-field corporate design · Herman Miller Texas modernism
Braniff (Girard) design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Futura PTHeadings
QuestrialBody
Space MonoMono
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