About Lance Wyman Mexico Olympics (1968)
Lance Wyman's 1968 Mexico City Olympics identity is the gold standard of event graphic design — a total system where logo, pictograms, wayfinding, and color are inseparable. The radiating-line motifs fuse 1960s Op Art with Huichol Indian beadwork, producing a visual language that is simultaneously international-modernist and unmistakably Mexican.
Learn more about the Lance Wyman Mexico Olympics (1968) style
- Origin
- Mexico City, Mexico
- Era
- 1966 commissioned; Olympics held October 1968; canonized 1968–1970
- Key figures
- Lance Wyman · Eduardo Terrazas · Pedro Ramírez Vázquez · Beatrice Trueblood
- Movements
- 1960s graphic modernism · Olympic identity systems · Op Art + Huichol visual fusion
Lance Wyman Mexico Olympics (1968) design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Saira CondensedHeadings
InterBody
JetBrains MonoMono
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