Vegemite Jar Label (1923)

Vegemite has worn its bright golden-yellow jar label since 1923, a livery so embedded in Australian life that surveys put yellow-and-red recall at 100%. A saturated yellow ground carries a red oval and heavy red "VEGEMITE" lettering, anchored by black deco-era brand script.

This system distills that national grocery icon into a digital language: a fearless yellow page, a vermilion-red oval emblem, thick uppercase wordmarks, and the glossy paper-label sheen of a jar pulled from the cupboard — confident, high-contrast, and unmistakably Australian.

自1923年以来，维吉麦（Vegemite）就裹着那抹明亮的金黄色罐标——这身行头深植澳大利亚生活，调查中"黄+红"的品牌 辨识度高达100%。饱和的黄色底面承托着一枚红色椭圆与厚重的红色"VEGEMITE"字样，再以黑色装饰艺术时代的 品牌花体字压住阵脚。

本设计系统将这一国民级杂货图腾转译为数字语言：无所畏惧的黄色页面、朱红椭圆徽标、粗壮的大写品牌字，以及刚从 橱柜里取出的玻璃罐那层光亮纸标的光泽——自信、高对比，澳味十足。