Vegemite has worn its bright golden-yellow jar label since 1923, a livery so embedded in Australian life that surveys put yellow-and-red recall at 100%. A saturated yellow ground carries a red oval and heavy red "VEGEMITE" lettering, anchored by black deco-era brand script.

This system distills that national grocery icon into a digital language: a fearless yellow page, a vermilion-red oval emblem, thick uppercase wordmarks, and the glossy paper-label sheen of a jar pulled from the cupboard — confident, high-contrast, and unmistakably Australian.