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Crayola (1903) — Cover

About Crayola (1903)

Crayola is the yellow-and-green box every American childhood was drawn on. The whole system lives inside that package: a saturated gold field, a bold green chevron cutting across it, and rows of waxy sticks each wearing a paper label with an impossibly specific color name. It is a design built on the joy of naming color. Every swatch is a personality — Burnt Sienna, Periwinkle, Macaroni and Cheese — and every stroke leaves a slightly translucent, streaky wax mark. Big rounded shapes, thick confident outlines, hand-labeled chips, and a palette that refuses to whisper. Tip the box out onto the table and start drawing.

Learn more about the Crayola (1903) style

Origin
Easton, Pennsylvania, United States
Era
1903 first box; golden-box era through 1950s–1960s
Key figures
Edwin Binney · C. Harold Smith · Alice Stead Binney
Movements
American consumer-product packaging · mid-century childhood design · retail color-branding

Crayola (1903) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

FredokaHeadings
NunitoBody
Space MonoMono
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