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Wordle (2021)

ProMax

Wordle is what happens when an entire interaction collapses into a 5×6 grid of hard-edged squares. Josh Wardle built it in 2021 as a gift; The New York Times bought it in 2022 and folded it into their Games house style. Its whole personality lives in three feedback colors — an olive-soft green, a dusty-gold yellow, a flat neutral gray — floating on cool pure white.

Nothing here earns color it hasn't paid for. The generous white gutters between tiles are the design, not the negative space around it. A Zilla Slab masthead, Libre Franklin body text, a QWERTY keyboard that slowly heats up as guesses run out — everything centered on one axis. It says: one guess a day, three colors, and all the room in the world to think.

Learn more about the Wordle (2021) style

  • OriginBrooklyn, New York, USA
  • Period2021 (launched Oct 2021; NYT-era visual ~2022–2024)
  • DesignerJosh Wardle · Palak Shah · The New York Times Games team
  • Movementsminimalist UI · daily-ritual game design · NYT Games visual system · flat design

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