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iOS 7 Flat — Cover

About iOS 7 Flat

iOS 7 was the overnight revolution that killed skeuomorphism at Apple. Under Jony Ive's direction, every leather stitch, green-felt texture, and faux-wood bookshelf vanished, replaced by luminous white space, translucent blur panels, and typography so thin it felt weightless.

The result defined mobile design for a decade. Bright tint colors on white, hairline separators, frosted-glass layering, and content-as-chrome became the universal language of touchscreen interfaces from 2013 onward.

Learn more about the iOS 7 Flat style

Origin
Cupertino, California
Era
Announced WWDC June 2013; shipped September 2013; refined through iOS 10 (2016)
Key figures
Jony Ive · Alan Dye · Apple HI Team
Movements
Flat design movement · Post-skeuomorphic UI · Vibrancy/translucency aesthetic

iOS 7 Flat design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

InterHeadings
SF MonoMono
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