Figma 2024 is the rare design tool whose brand identity feels like its own canvas — studio-bright, multiplayer-native, and unapologetically colorful. The five logo dots (red, orange, green, blue, purple) scatter across marketing surfaces like cursors in a shared file, turning the product's core metaphor into a visual identity.

Every surface reads as a Figma frame: generous whitespace, soft-cornered cards, pill buttons in signature purple, and decorative selection handles. Typography is Inter end-to-end — tight and confident in headlines, relaxed and readable in body text. The result is a brand that looks like the thing it makes.