About The Economist (Red-Banner)
The Economist is the British political-economy weekly founded in 1843 to oppose the Corn Laws, and its visual identity is one of the most recognizable in global journalism. A saturated red banner crowns every cover; Milo serif body type, set on a generous baseline, carries the prose without ornament.
The system pairs Economist-red with warm cream and deep charcoal — a palette of editorial conviction. Composition is rigorously gridded, typographically British, and quietly opinionated. No bylines, no decoration, no apology: the page itself is the argument.
- Origin
- London, United Kingdom
- Era
- 1843 founded; current visual identity ~2001–2024 (Milo serif era)
- Key figures
- James Wilson · Walter Bagehot · Zanny Minton Beddoes · Mike Parker
- Movements
- British political-economy journalism · Editorial modernism · Contemporary global newsweekly
The Economist (Red-Banner) design spec
Colors
Typography
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