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TIME Magazine — Cover

About TIME Magazine

TIME Magazine has framed American journalism inside a red rectangle since 1927. A single portrait, a bold Didone masthead, and that unmistakable border announce that the subject matters — that a century of reporting stands behind the image.

The design vocabulary is newspaper-clean: red, black, white, nothing else. Serif headlines carry the authority; generous leading and column grids carry the reading. No ornament, no softness — only the weight of the record.

Learn more about the TIME Magazine style

Origin
New York City, USA
Era
1923 (first issue March 3, 1923); red border introduced 1927; current masthead refined 2000s
Key figures
Henry Luce · Briton Hadden · Boris Artzybasheff · D.W. Pine
Movements
American news magazine journalism · Portrait-cover editorial tradition · Long-form narrative journalism

TIME Magazine design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Playfair DisplayHeadings
Source Serif 4Body
JetBrains MonoMono
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