About TIME Magazine
TIME Magazine has framed American journalism inside a red rectangle since 1927. A single portrait, a bold Didone masthead, and that unmistakable border announce that the subject matters — that a century of reporting stands behind the image.
The design vocabulary is newspaper-clean: red, black, white, nothing else. Serif headlines carry the authority; generous leading and column grids carry the reading. No ornament, no softness — only the weight of the record.
- Origin
- New York City, USA
- Era
- 1923 (first issue March 3, 1923); red border introduced 1927; current masthead refined 2000s
- Key figures
- Henry Luce · Briton Hadden · Boris Artzybasheff · D.W. Pine
- Movements
- American news magazine journalism · Portrait-cover editorial tradition · Long-form narrative journalism
TIME Magazine design spec
Colors
Typography
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