Te Papa Aotearoa Modern

Te Papa Tongarewa, New Zealand's national museum, opened in 1998 with an identity by Cato Brand Partners built on a single device: a thumbprint that spirals into the kōuru koru, fusing the human fingerprint with the Māori unfurling-fern motif. It is applied across charcoal signage, packaging and interiors.

The bicultural palette pairs a charcoal grey-dark museum-wall ground with kōkōwai red — the Māori haematite ochre, a deep crimson — and white. The red honours the pigment, never a pillar-box primary. The result is clean, confident and modernist.

奥特亚罗瓦的国家博物馆 Te Papa Tongarewa（蒂帕帕）于 1998 年开馆，由 Cato Brand Partners 设计的视觉识别围绕一个核心符号展开：一枚指纹螺旋延展为毛利文化中蜷曲的蕨芽 koru（库鲁），将人的指纹与未展开的蕨叶纹样融为一体，统一应用于深炭灰色的标识系统、包装与室内空间。

双文化的色彩体系以炭灰色的"博物馆墙面"为底——深沉而沉稳，绝非奶油色或纯白；搭配 kōkōwai（红赭石）深绯红与纯白。这抹红源自毛利人所用的赤铁矿赭石颜料，是低沉的深绯，而非鲜艳的大红。整体观感干净、笃定、现代主义，并诚实地承载双文化的精神。