About Tehran Bank Modernism
Tehran Bank Modernism distills the corporate identity of late-Pahlavi Iran — Bank Saderat and the National Iranian Oil Company, whose poured-concrete towers, restrained steel-blue accents, and bilingual logotypes defined a confident International-Style aesthetic around 1968.
The system is built on a cool slate-grey concrete ground, thin steel-blue rules, and clean modernist sans paired with flowing nasta'liq script — a disciplined, monochrome corporate voice that blends Latin and Persian letterforms.
- Origin
- Middle East — Tehran, Pahlavi Iran
- Era
- 1950–1990 (Bank Saderat est. 1952; late-Pahlavi modernism, c. 1968)
- Key figures
- Bank Saderat Iran · National Iranian Oil Company (NIOC) · Late-Pahlavi corporate identity designers
- Movements
- Late-Pahlavi corporate modernism · International-Style concrete architecture · Bilingual Latin + nasta'liq logo design
Tehran Bank Modernism design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Helvetica NeueHeadings
ArchivoBody
Noto Nastaliq UrduMono
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