The Financial Times has dressed in salmon-pink newsprint since 1893 — a paper-stock choice that became, over a century, the most recognizable color in business journalism. The pink ground, paired with Kris Sowersby's bespoke Financier serif (commissioned from Klim Type Foundry in 2014), deep navy headers, and FT-claret accents, encodes a singular promise: precision, restraint, and global financial authority.

The visual language is built for dense reading. Tight column grids, hairline rules, Financier Display for headlines and Financier Text for body — no decorative flourishes, no saturated chrome. Everything serves the sentence, the chart, the data point. This is journalism as fiduciary craft.