About Saudi Vision 2030
Saudi Vision 2030 is the visual identity of a country rewriting its global image through design. Launched in 2016, the system replaces heavy state-flag green with luminous ivory surfaces, sage-evolved greens, and hairline gold tracery — projecting openness, clarity, and civic pride.
The aesthetic draws from giga-project renderings, modern Arabic typography, and the warm light of the Arabian Peninsula. Every element — from Reem Kufi headlines to sand-bordered cards — communicates measured ambition without Western tech-startup clichés.
- Origin
- Saudi Arabia (Riyadh)
- Era
- 2016–present (logo launched April 25, 2016; refined for giga-project subbrands 2017–2024)
- Key figures
- Mohammed bin Salman · Vision Realization Office · Public Investment Fund (PIF) · Boutros (Tajawal typeface)
- Movements
- Gulf nation-branding · post-oil economic diversification · modern-Naskh Arabic typography
Saudi Vision 2030 design spec
Colors
Typography
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