About Swiss Alps Graubünden
The Swiss Alps Graubünden system distills a century of Swiss typographic discipline into a tourism aesthetic as precise as an SBB timetable. Glacier-white surfaces, a single pine-green accent drawn from larch forests, and the Swiss-flag red used with national restraint — never decoratively, only where the brand earns it.
Every element breathes Müller-Brockmann's grid logic: left-aligned headlines, generous whitespace as compositional material, and Inter set tight enough to evoke Helvetica on a Corvatsch cable-car sign at 8 AM in February.
- Origin
- Graubünden canton, eastern Switzerland
- Era
- Swiss design tradition 1950s–present; modern Swiss tourism brand 1990s–present
- Key figures
- Caspar Badrutt · Max Bill · Adrian Frutiger · Josef Müller-Brockmann
- Movements
- Swiss International Style · Engadin sgraffito · Belle Époque alpine hospitality
Swiss Alps Graubünden design spec
Colors
Typography
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