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NID Ahmedabad Modernism — Cover

About NID Ahmedabad Modernism

The National Institute of Design opened in Ahmedabad in 1961, argued into existence by a report Charles and Ray Eames wrote for the Government of India three years earlier. What came out of it was printed matter: reports, exhibition panels, identity manuals, set on white offset stock in a Swiss grid with Latin and Devanagari carrying equal optical weight.

The Sarabhai campus that produced this work is exposed grey concrete and reinforced brick on a modular grid — the same module in three dimensions. This system takes that argument literally. The grid stays rigid; brick, indigo, turmeric and madder enter as documented craft material, sitting inside the columns rather than loosening them.

Learn more about the NID Ahmedabad Modernism style

Origin
Ahmedabad, Gujarat, India
Era
The India Report 1958; NID founded 1961; Paldi campus 1964–65; identity work through the 1960s–70s
Key figures
Charles and Ray Eames · Gira Sarabhai · Gautam Sarabhai · Adrian Frutiger · Dashrath Patel · Ashoke Chatterjee
Movements
Bauhaus and Ulm pedagogy in India · International Typographic Style · post-independence state design policy

NID Ahmedabad Modernism design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

ArchivoHeadings
RobotoBody
Roboto MonoMono
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