This is the visual language of the first AFL-NFL World Championship Game — January 15, 1967, at the LA Memorial Coliseum, before anyone called it "Super Bowl." It is built from four things you actually see on the field: chalked hairlines over deep winter turf, inscriptional Roman numerals, hot white pageant lights, and the cold gleam of Lombardi silver.

Everything snaps to a five-yard grid. Condensed jersey numerals sit dead-center like a 50-yard-line logo; yard lines march across a dark green field; a number is carved in Roman stone. It is athletic and ceremonial at once — part game program, part heavyweight-title poster.