About Singtel Modern Brand
Singtel's refreshed telco identity pairs a signature vivid red with a clean, tech-minimal surface. The "spark" — an arc of red dots — runs a gradient from red into warm coral and magenta-pink. Rounded geometric sans typography and generous white space define a confident, contemporary connectivity brand from Southeast Asia's largest mobile operator.
- Origin
- Southeast Asia — Singapore
- Era
- 2010–now (2015 Ogilvy rebrand → 2021 refresh)
- Key figures
- Ogilvy · Singtel brand team
- Movements
- Tech minimalism · Rounded geometric sans branding · Gradient spark motion identity
Singtel Modern Brand design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
PoppinsHeadings
QuicksandBody
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