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Singtel Modern Brand — Cover

About Singtel Modern Brand

Singtel's refreshed telco identity pairs a signature vivid red with a clean, tech-minimal surface. The "spark" — an arc of red dots — runs a gradient from red into warm coral and magenta-pink. Rounded geometric sans typography and generous white space define a confident, contemporary connectivity brand from Southeast Asia's largest mobile operator.

Learn more about the Singtel Modern Brand style

Origin
Southeast Asia — Singapore
Era
2010–now (2015 Ogilvy rebrand → 2021 refresh)
Key figures
Ogilvy · Singtel brand team
Movements
Tech minimalism · Rounded geometric sans branding · Gradient spark motion identity

Singtel Modern Brand design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

PoppinsHeadings
QuicksandBody
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