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Pharmacy Rx — Cover

About Pharmacy Rx

Pharmacy Rx revives the green-and-white prescription label of the mid-century American drugstore: a ruled apothecary-green frame, the Rx seal, a serif drugstore name, and typewriter-struck dosage lines on pale gummed paper. Here the white label stock is held as a swatch and floated on a deep apothecary-green ground, so the whole system reads as a documented, intentional dark presentation rather than a lazy white page.

Learn more about the Pharmacy Rx style

Origin
North America — United States independent pharmacies and drugstores
Era
1950–1990 (mid-century American drugstore / apothecary labelling)
Key figures
Independent pharmacists · Apothecary labelling tradition · Typewriter dosage typesetters
Movements
Apothecary style · Mid-century pharmaceutical information design · Monospace typewriter labelling

Pharmacy Rx design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Source Serif 4Headings
Courier PrimeBody
IBM Plex MonoMono
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