Pantone Very Peri is the rare Color of the Year that was invented rather than selected — a brand-new periwinkle blue-purple (#6667AB) announced in December 2021 as "courageously creative." The visual system channels Pantone's swatch-card formality: a dominant solid-color field, Helvetica Neue typography with reference codes, generous whitespace, and zero ornamentation.

The design language borrows from Swiss international style filtered through industrial color-matching discipline. Every composition follows single-hue protocol — one color dominates, text is minimal and precisely placed, and the paper substrate itself becomes a design element.