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Oreo (1912) — Cover

About Oreo (1912)

Oreo (1912) rebuilds the world's most recognizable cookie as a UI system: two cocoa-black wafers, a disc of white creme, and that famous embossed rim. The 90 edge ridges, four-petal florets, and raised-relief stamping become buttons, cards, and dividers — everything pressed into dough, not printed onto paper. It lives strictly in cocoa-near-black and milk-white. No color negotiates for attention; the tension between the two poles is the entire design, and motion borrows the ritual — twist, lick, dunk.

Learn more about the Oreo (1912) style

Origin
United States — New York / New Jersey
Era
1912 introduction (Hoboken, NJ); definitive embossed die 1952
Key figures
William A. Turnbull · Sam J. Porcello · Adolphus Green
Movements
American mass-market packaging design · industrial food stamping · mid-century brand identity

Oreo (1912) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

FredokaHeadings
Nunito SansBody
Space MonoMono
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