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Oreo (1912)

ProMax

Oreo (1912) rebuilds the world's most recognizable cookie as a UI system: two cocoa-black wafers, a disc of white creme, and that famous embossed rim. The 90 edge ridges, four-petal florets, and raised-relief stamping become buttons, cards, and dividers — everything pressed into dough, not printed onto paper. It lives strictly in cocoa-near-black and milk-white. No color negotiates for attention; the tension between the two poles is the entire design, and motion borrows the ritual — twist, lick, dunk.

Learn more about the Oreo (1912) style

  • OriginUnited States — New York / New Jersey
  • Period1912 introduction (Hoboken, NJ); definitive embossed die 1952
  • DesignerWilliam A. Turnbull · Sam J. Porcello · Adolphus Green
  • MovementsAmerican mass-market packaging design · industrial food stamping · mid-century brand identity

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