Nubank Purple

Nubank built one of the most disciplined single-color identities in consumer finance: a full-bleed wash of signature "Nupurple" (#820AD1, PMS 266C) that floods app screens, cards, and marketing. The mandate is literal — purple must always be present.

Minimal white type, flat card mock-ups, and confident negative space sit on an unbroken violet field. This is São Paulo fintech at its most reductive: one violet, white text, no clutter.

Nubank（努邦克）打造了消费金融领域最克制的单色识别系统之一：一片满版铺开的标志性"努紫"（Nupurple，#820AD1，PMS 266C）浸染着 App 界面、银行卡与所有营销物料。品牌守则直截了当——紫色必须无处不在。

极简的白色文字、扁平的白色卡片样机与从容的留白，统统落在一整片不被打断的紫色之上。这是圣保罗金融科技最为简约的姿态：一种紫，白色文字，绝无杂乱。