About MongoDB Leaf Green
MongoDB is the document-database leader whose brand identity hinges on a single confident gesture: the green leaf mark sitting against generous white space. Founded 2007 by ex-DoubleClick engineers in New York and refreshed in 2023, the visual language pairs Forest-green `#00684A` with electric Spring-green `#00ED64` accents.
Modernist geometric sans-serif typography, restrained green-and-neutral palette, and abstract document-cluster iconography combine to feel developer-friendly without losing corporate composure. The aesthetic reads as open-source warmth filtered through enterprise discipline — clean, organic, technically literate.
- Origin
- New York City, USA
- Era
- Founded 2007; IPO 2017; current visual ~2023 brand refresh
- Key figures
- Dwight Merriman · Eliot Horowitz · Kevin Ryan · Dev Ittycheria
- Movements
- NoSQL document-database paradigm · Open-source-commercial database business model · Modernist developer-tools visual design
MongoDB Leaf Green design spec
Colors
Typography
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