Snowflake's brand is icy cyan plus white, locked to a single saturated brand-anchor — `#29B5E8` — and a strict modernist sans-serif. The geometric hexagonal snowflake mark anchors every surface, while abstract data-architecture diagrams stand in for stock photography.

The aesthetic refuses warmth: no cream, no off-white, no playful mascot. Pure white grounds, slate hairlines, generous whitespace, and the brand cyan reserved for accents and CTAs — the visual language of an enterprise data cloud that wants to read clean, cool, and decisively engineered.