Zoom Meeting Blue

Zoom Meeting Blue is the visual identity of the pandemic-era default video-conferencing platform, founded in 2011 by former Cisco WebEx engineer Eric Yuan. The brand pivots on a single saturated electric cobalt — Zoom-blue `#2D8CFF` — set against pure white and deep slate, with the iconic white video-camera silhouette inside a blue rounded square.

The system reads as enterprise-confident yet friendly: clean Inter-flavored sans-serif, generous white space, soft rounded corners, restrained shadows, and product-mockup imagery of people-in-grid tiles. It is the visual grammar of zoom.us — modernist, professional, globally legible.

Zoom Meeting Blue（Zoom 会议蓝）是疫情时代最具辨识度的视频会议品牌视觉。Zoom 于 2011 年由前思科 WebEx 工程师袁征（Eric Yuan）在美国圣何塞创立，2019 年纳斯达克上市，2020 年随着全球远程办公浪潮一跃成为线上会议的代名词。

整套视觉只押注一个颜色：饱和度极高的电子钴蓝 `#2D8CFF`。它配纯白底、深石板灰文字，以及那个嵌在蓝色圆角方块里的白色摄像机轮廓 logo。字体走 Inter / Lato 这一脉现代企业无衬线，字距收紧；版面留白慷慨，组件圆角柔和，阴影克制；图像永远是会议网格里那些笑脸瓷砖。它讲的不是花哨设计，而是远程办公工具应有的清晰、专业、全球可用——这就是 Zoom 的品牌纪律。