About Zoom Meeting Blue
Zoom Meeting Blue is the visual identity of the pandemic-era default video-conferencing platform, founded in 2011 by former Cisco WebEx engineer Eric Yuan. The brand pivots on a single saturated electric cobalt — Zoom-blue `#2D8CFF` — set against pure white and deep slate, with the iconic white video-camera silhouette inside a blue rounded square.
The system reads as enterprise-confident yet friendly: clean Inter-flavored sans-serif, generous white space, soft rounded corners, restrained shadows, and product-mockup imagery of people-in-grid tiles. It is the visual grammar of zoom.us — modernist, professional, globally legible.
- Origin
- San Jose, California, USA
- Era
- 2011 founded; current visual identity 2020+ pandemic-era refresh
- Key figures
- Eric Yuan · Zoom in-house brand team
- Movements
- enterprise video-conferencing SaaS · pandemic-driven remote-work boom · AI meeting tools
Zoom Meeting Blue design spec
Colors
Typography
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