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Martini Racing Stripes — Cover

About Martini Racing Stripes

Martini Racing is the band of light blue, dark navy, and red that Martini & Rossi laid across the silver and pearl-white bodies of Porsche prototypes and Lancia rally cars from 1968 onward. It reads as European, expensive, and timeless — aperitivo elegance translated into motorsport rather than aggression.

The system pairs a polished metallic silver-grey ground with a refined humanist serif and the unmistakable three-stripe band, always in sequence. Layout stays restrained and editorial: clean horizontal banding, generous air, and lettering that recalls the elegant Martini wordmark, never a squared technical numeral.

Learn more about the Martini Racing Stripes style

Origin
Western Europe — Italy (Martini & Rossi), Germany & Italy (works teams)
Era
1968 onward (Porsche works era from 1971; Lancia Corse 1982–1992)
Key figures
Martini & Rossi · Porsche Motorsport · Lancia Corse
Movements
European endurance racing · World Rally Championship · drinks-brand sponsorship aesthetics

Martini Racing Stripes design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Playfair DisplayHeadings
SpectralBody
IBM Plex MonoMono
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