About Lonely Planet
Lonely Planet started as a stapled pamphlet run off in Melbourne in 1973 and grew into the guidebook series whose blue spines lined a generation of backpacks. Its pages were working documents: thin uncoated stock, black ink plus one spot blue, and a serif text measure tight enough to fit a whole country.
This system keeps that page. Source Serif 4 carries the reading, Archivo and its narrow cut label maps and spines, Roboto Condensed sets fares and opening hours, and hairline rules divide every listing.
- Origin
- Melbourne, Australia
- Era
- 1973 founded with Across Asia on the Cheap; blue-spine guidebook series 1980s–2010s; redesigned around the 2023 50th anniversary
- Key figures
- Tony Wheeler · Maureen Wheeler
- Movements
- Independent travel publishing · Budget-guidebook format · Practical cartography and information design
Lonely Planet design spec
Colors
Typography
The other 11 sections — buttons, cards, spacing, motion, techniques and more — open once you unlock. Download the DESIGN.md or send it to your AI in one click. Unlock once, yours forever.
Sign up nowStyles similar to Lonely Planet
Also inspired by brands & products, with a close feel.