About Toss Korean Fintech Blue
Toss reduced Korean money-transfer to three taps and built a visual language to match: one defining blue, ash-warm neutrals, Pretendard at four weights, and conversational Hangul copy that treats users like friends, not bank customers. Every pixel serves the single-action-per-screen philosophy — generous whitespace around money amounts, flat blue pill buttons, and a warm green checkmark that says "done" before the subway doors close.
- Origin
- South Korea, Seoul
- Era
- 2015 founded; current visual identity 2019–present
- Key figures
- Lee Seung-gun · Toss Design System (TDS) team · Kil Hyung-jin (Pretendard)
- Movements
- Korean fintech super-app · friction-removal product design · conversational-Korean UX writing
Toss Korean Fintech Blue design spec
Colors
Typography
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