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Toss Korean Fintech Blue — Cover

About Toss Korean Fintech Blue

Toss reduced Korean money-transfer to three taps and built a visual language to match: one defining blue, ash-warm neutrals, Pretendard at four weights, and conversational Hangul copy that treats users like friends, not bank customers. Every pixel serves the single-action-per-screen philosophy — generous whitespace around money amounts, flat blue pill buttons, and a warm green checkmark that says "done" before the subway doors close.

Learn more about the Toss Korean Fintech Blue style

Origin
South Korea, Seoul
Era
2015 founded; current visual identity 2019–present
Key figures
Lee Seung-gun · Toss Design System (TDS) team · Kil Hyung-jin (Pretendard)
Movements
Korean fintech super-app · friction-removal product design · conversational-Korean UX writing

Toss Korean Fintech Blue design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

PretendardHeadings
Roboto MonoMono
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