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Toss Korean Fintech Blue

ProMax

Toss reduced Korean money-transfer to three taps and built a visual language to match: one defining blue, ash-warm neutrals, Pretendard at four weights, and conversational Hangul copy that treats users like friends, not bank customers. Every pixel serves the single-action-per-screen philosophy — generous whitespace around money amounts, flat blue pill buttons, and a warm green checkmark that says "done" before the subway doors close.

Toss(토스)是韩国金融科技的代名词——创始人李承健在首尔江南区用"三次点击完成转账"重新定义了移动支付体验。视觉语言围绕一个标志性蓝色 #3182F6 展开,搭配灰暖中性色面板、Pretendard 字体的四种字重,以及用日常韩语而非银行术语写成的对话式文案。整个设计系统像首尔地铁换乘一样高效:打开、转账、确认、关闭,一切在下一班列车到站前完成。

  • Origin来源South Korea, Seoul韩国首尔
  • Period年代2015 founded; current visual identity 2019–present
  • Designer代表人物Lee Seung-gun · Toss Design System (TDS) team · Kil Hyung-jin (Pretendard)
  • Movements所属运动Korean fintech super-app · friction-removal product design · conversational-Korean UX writing

Web examples网页示例

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Slide examples幻灯片示例

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