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Kenya Hara «White» — Cover

About Kenya Hara «White»

In «White», Kenya Hara — Muji's art director — treats 白 (shiro) not as a colour but as emptiness and 間 (ma). His white is neither a lazy pure white nor cream: it is the physical white of washi paper, faintly warmed by a kraft/newsprint tint, carrying a deckled feathered edge and the matter-of-fact honesty of Muji's materials. This system translates that reading into interface language. A warm paper-white ground fills almost the whole plane; a single quiet mark, printed in pale sumi-ink gray, sits weightlessly in the emptiness around it. Nothing hurries, nothing decorates — the negative space is the content, and one element per plane is the rule.

Learn more about the Kenya Hara «White» style

Origin
Japan, East Asia
Era
2010–now (book «White» published by Lars Müller, 2010)
Key figures
Kenya Hara · Lars Müller
Movements
Japanese minimalism · ma / emptiness aesthetics · Muji material design

Kenya Hara «White» design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Zen Kaku Gothic NewHeadings
Work SansBody
Noto Sans MonoMono
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