A credit-card company that decided its brand was a typeface and a rectangle. Hyundai Card drew Youandi on the 1:1.58 proportion of the card itself, cut its card faces down to a name and a number, and named its premium plates by colour — the Black, the Purple, the Red.

This system carries that discipline onto the screen: plain white pages, black sans headlines, fine grey rules, pale index panels, and tiles cropped to the card ratio. One red, used sparingly. The black plate is the only heavy thing on the page.