The white cube is less a style than a condition: an even, neutral-cool plaster wall that dissolves context so a single object can hold the room. Its only ornament is the typographic black of fine serif labels and the discipline of emptiness around them. Light is museum-flat, surfaces are matte, and nothing competes for attention but the work and the words beside it.

This system treats negative space as the primary material. Margins are generous, rules are hairline, type is set in restrained Garamond serifs, and a single muted terracotta stands in for a mounted artwork. Restraint is the brand — every decision removes rather than adds.