About SSENSE
SSENSE is the Montreal luxury retailer that turned an 11-pixel, all-caps grotesque on pure white into the house style of high fashion online. Black type, grey hierarchy, one red for sale prices, and nothing else.
The 2017 redesign led by Eric Hu and Matthew Tsang set a sharp editorial serif against that anonymous grotesque, and dropped essays straight into the product grid. A garment tile and a culture feature share the same tight, flush-left structure.
- Origin
- Montreal, Quebec, Canada
- Era
- 2003 founded; current identity from the 2017 redesign, refined through the 2020s
- Key figures
- Rami Atallah · Eric Hu · Matthew Tsang · Johannes Breyer
- Movements
- Swiss neo-grotesque typography · editorial commerce · luxury minimalism
SSENSE design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
TinosHeadings
ArchivoBody
ui-monospaceMono
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