About Harley Orange & Black
Born in a Milwaukee backyard shed in 1903, Harley-Davidson became the loudest emblem of American motorcycle culture. Its identity is built on the 1910 bar-and-shield logo, an orange-and-black corporate livery, mirror-chrome tanks, airbrushed flames, and the heavy gothic "Old English" lettering of the bikers who rode them.
The visual language is bold, mechanical, and proud — burnt orange igniting against a near-black tank, chrome catching light along every edge, and patriotic biker-Americana swagger in every banner lockup. It is a brand that reads like the side of a fuel tank: badge-framed, flame-licked, and built to outlast the road.
- Origin
- Milwaukee, Wisconsin, United States
- Era
- 1900–1950 (founded 1903; bar-and-shield 1910; identity matured through mid-century)
- Key figures
- William S. Harley · Arthur Davidson · Walter Davidson
- Movements
- American motorcycle culture · Biker subculture · Kustom flame & pinstripe graphics
Harley Orange & Black design spec
Colors
Typography
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