About G-SHOCK
A design system cut from the 1983 Casio DW-5000C: the first G-SHOCK. The page is the black urethane case, panels are strap black, and every important number sits in a recessed positive LCD framed by the red "brick wall" that surrounds the original readout.
Headings run in wide Michroma caps like the PROTECTION bezel print; specs and body copy are set in Archivo. Small gold and teal labels do the work of the case printing. It is hard-edged, matte and practical, a tool and not jewellery.
- Origin
- Tokyo, Japan
- Era
- 1981–1983; DW-5000C (module 240) released April 1983, carried into the DW-5600 and 2010s DW-5000 reissues
- Key figures
- Kikuo Ibe · Project Team Tough (Casio)
- Movements
- Early-1980s Japanese consumer electronics · Digital LCD quartz watches · Rugged tool-watch design
G-SHOCK design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
MichromaHeadings
ArchivoBody
DSEG7 ClassicMono
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