Addis Ababa Modern takes the optimistic, upright graphic language of Ethiopia's contemporary design scene and grounds it in coffee. Flag gold, Spanish green and geranium red are turned up to full saturation and set against a deep roasted-coffee brown, so the Pan-African palette reads as vivid as poster ink. This is urban, confident, forward-looking work. Ge'ez (Fidäl) letterforms stand beside clean rounded-geometric Latin type, paired rather than translated. Bold flat panels, emblem-disc circles and gold-on-coffee contrast carry the brand — no thin lines, no neutral editorial calm, no cliché.